With over 30 years of real estate experience — much of it working with developers and Sydney property buyers both locally and from overseas — I bring deep, first-hand knowledge of the city’s apartment market.

Sydney is a complex and highly fragmented marketplace. For those wishing to buy brand new, or offplan developer property (as opposed to the second hand market) I offer a White Glove Buyer experience.

Two apartments may appear similar on paper, yet perform very differently over time depending on:

1. Developer quality
2. Building design and layout
3. Local supply pipelines
4. Infrastructure investment
5. Rental demand drivers
6. Future resale appeal

Understanding these nuances is critical — particularly for interstate and overseas buyers who may only be visiting briefly, or purchasing remotely.

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Introduction

Whether you are seeking long-term capital growth, strong rental yield, a place to call home, or looking to transition from renting into property ownership, I can personally assist you to confidently secure the right apartment.

My exclusive Foreign Buyers White Glove Service is designed to save you the considerable time and uncertainty involved in researching, inspecting and negotiating the purchase of a brand new apartment in Sydney's ultra competitive, and expensive market.

This includes providing independent advice on developer reputation and quality, location value, interpreting relevant market data, and assisting you to access suitable brand new or off-plan opportunities — without the need to negotiate directly with selling agents or developers, while aiming to save you - at the very least - least, part or all of the substantial Foreign Buyers Application Fee.

All things that it is impossible to do as an individual, and absolutely cannot do through a marketing or selling agent who is working for and represents the property developer. 

Our professional fee for acting exclusively on your behalf as your Apartment Buyers Agent is calculated as a flat fee, that represents a tiny percentage of the final negotiated purchase price of the property.

How My Sydney Buying Strategy Works

To ensure efficiency and success, I only take on clients who know what they want. You’ll need to be clear on:

• Your preferred location or suburbs
• Desired price range
• Finance approved or ready
• Property type, size, and number of bedrooms

Once I understand your brief, I spend two full weeks making hundreds of phones calls. During this time, I:

• View and analyse a wide range of properties
• Speak to developers and channel partners, and agents for newly complete, soon-to-be-listed, and off-plan listings
• Speak directly with developers for the best terms and conditions, avoiding the middle-man (selling agent) and uncovering opportunities before they’re advertised

WHY CAN'T I DO THIS MYSELF, WHY WOULD I NEED YOUR SERVICE?

• You possibly can! 

• If you have the time to research the market daily, contact multiple developers, and work your way through sales teams to reach the right decision-makers—not just salespeople.

  But this is where most buyers run into problems.

• When you approach a developer, you are immediately identified as a buyer. And that means one thing:

  -Their responsibility is not to you — it is to the developer.

  -So the key question becomes: Are they recommending the best apartment for you… or simply the one they most want to sell?

• Every project will be presented as “the best opportunity in Sydney.”
  -But without deep market knowledge, it is extremely difficult to know which ones genuinely stand out—and which should be avoided.

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  Where My Role Is Different

  Having worked in the Sydney property market since 1987, I approach this from a very different position.

  As a dedicated apartment buyers agent:

  • Developers will take my call—and engage directly
  • I am often speaking with senior sales teams and decision-makers
  • I have access to multiple projects across the market—not just one
  • I can compare opportunities objectively, not emotionally

  • Most importantly: I work only for you—not the developer.

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    What About Price?

    It’s true that Sydney is different to Melbourne. Large, upfront discounts are less common.

    However:

    • Opportunities do still exist
    • Better terms can often be negotiated
    • And most importantly, the right selection matters far more than a small discount

    Because choosing the wrong apartment in Sydney can cost far more than any discount you might negotiate.

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    The Bottom Line

    Buying a new apartment in Sydney is not just about finding a property.

    It’s about selecting the right property, in the right project, at the right time.

    And that requires:

    • Experience
    • Market access
    • Independent advice

A Dedicated Apartment-Only Service

Many buyers agents in Sydney can help you. None focus exclusively on apartments.   My service is a specialist service across two key segments:

• Brand New Apartments (Developer Stock)

• Established (Secondary Market) Apartments

At present, my Sydney service is focused on sourcing brand new apartments directly from leading developers — particularly suited to:

• Foreign purchasers

• Interstate buyers

• Investors seeking modern, low-maintenance assets

• Buyers wanting access to current developer incentives

Established (secondary market) apartment sourcing will be offered in Sydney in due course.

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Why Focus on New Apartments in Sydney?

Foreign buyers are currently restricted to purchasing brand new dwellings under FIRB guidelines.

However, not all new apartments are created equal.

Developer track record, location fundamentals, future supply levels, owner-occupier demand, rental depth and resale liquidity all play a major role in long-term performance.

My role is to:

✔ Filter through hundreds of available developer apartments
✔ Assess the strength of each project and location
✔ Shortlist only those that meet your brief
✔ Liaise directly with developer sales teams
✔ Identify suitable unit types and positions
✔ Negotiate the most favourable price and contract terms

Because I represent serious, ready-to-proceed buyers, developers will often prioritise my enquiries and provide access to preferred stock, pricing or buyer incentives not always publicly advertised.

Fixed Professional Fee

My professional fee for sourcing and negotiating a suitable Sydney apartment from developer stock is:

$9,700 (inc. GST)

For properties valued up to $2 million.

I am employed by you, and act exclusively in your interests throughout the sourcing and negotiation process.

A Smarter Way to Buy in Sydney

If you’re serious about buying a Sydney apartment—new or established—but want to make sure you don’t overpay or miss the best opportunities, my tailored service gives you a clear advantage.

I love the Sydney market, and although challenging, it still offers fabulous long term opportunities.

I would welcome a friendly chat with you about what you may be considering, looking for, and to see whether I can help and add value to your requirements!